H&M will launch in February 2014 its first line of clothing featuring recycled textile fibers from garments from their Garment Collecting Initiative. The recycled collection features five classic denim pieces made from 20% recycled cotton. This shows that H&M’s continues to focus on environmentally friendly designs such as their Conscious Collection.
“The trend is moving more and more towards working with recycled fabrics and as a designer you of course want to work with the latest trends and developments,” says Jon Loman, concept designer of the line… THUMPS UP !
British Beauty Georgia May Jagger and Spanish model, Jon Kortajarena rock the Fall/Winter 2013 advertising campaign of Hudson Jeans after the Motto “let yourself go”…
Photographed in black and white by the brilliant Sebastian Kim, the couple is wearing cool denim looks capturing HUDSON’S legacy of British cool meets LA’s free spirit.
See the campaign images below, as well as, a behind the scenes video by Pedro Podesta.
“We wanted to create a campaign that revolved around our brand mantra of “LET YOURSELF GO” and visually set the tone which we could build on season after season. We chose black and white photography to start because of it’s minimally beautiful aesthetic and nature,” says HUDSON’s creative director Ben Taverniti.
Victoria Secret bombshell Behati Prinsloo is the star in the new shoot for JUICY JEANS by JUICY COUTURE snapped by Paola Kudacki. Behati shows off her stunning physique in Juicy’s new denim looks featuring metallic fabrics, bold animal prints, studs and prints. The message: think of fun and sexiness and try out new denim styles !
Terry Richardson lensed super model Cara Delevingne in his Studio. She wears the super cool HOXTON jeans by denim label PAIGE… My crush of the Week !!
Cara has an amazing feeling for Style ! I love how she combines the trendy jeans… It’s 80s meets Rock’n Roll with a dose of (preferably fake) fur. Yeah!
Images via Terry’s Diary ..www.terrysdiary.com